Frasers Group rejects Boohoo’s rebranding to Debenhams

Drapers Frasers Group rejects Boohoo’s rebranding to Debenhams Frasers Group, which owns a 29% stake in Boohoo Group, has blocked it from achieving the vote required to rebrand itself as Debenhams Group, however the company said it will continue to operate under the new name. The post Frasers Group rejects Boohoo’s rebranding to Debenhams appeared first on Drapers.

Mar 28, 2025 - 15:45
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Frasers Group rejects Boohoo’s rebranding to Debenhams

Drapers
Frasers Group rejects Boohoo’s rebranding to Debenhams Frasers Group, which owns a 29% stake in Boohoo Group, has blocked it from achieving the vote required to rebrand itself as Debenhams Group, however the company said it will continue to operate under the new name.

The post Frasers Group rejects Boohoo’s rebranding to Debenhams appeared first on Drapers.