Beverage Industry

PATRÓN EL ALTO introduces new minis

PATRÓN Tequila introduced a new way to experience tequila with the PATRÓN EL ALT...

G FUEL Hydration + Focus Electrolyte Drink Mix

G FUEL is taking performance to a new level with its latest innovation: Hydratio...

Coffee Bros. urges US government to exempt coffee from ...

Coffee Bros., a U.S.-based specialty coffee roaster, is urging the federal gover...

Functionality remains king at Natural Products Expo West

Informa Markets’ Natural Products Expo West, part of the New Hope Network family...

Olé Premium Cocktails and Mocktails

Olé Cocktail Co. introduced Olé, its signature lineup of premium tequila cocktai...

Olivia ‘Livvy’ Dunne launches signature Accelerator Act...

Accelerator Active Energy and Livvy Dunne announce the launch of her very own si...

OLIPOP blends indulgence, functionality with prebiotic ...

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic ...

Castillo Hermanos set to acquire Harvest Hill Beverage Co.

Multinational diversified business group Castillo Hermanos announced it has ente...

Evolution Fresh Pineapple Dragon Fruit, Black Cherry Co...

Evolution Fresh, producer of organic, cold-pressed, premium juice products, unve...

Miller High Life launches beer-infused vinyl record

Beyond the vinyl record, The Soundtrack to the High Life platform will continue ...

Michter’s US*1 Barrel Strength Rye

Michter’s Distillery announced the release of its US*1 Barrel Strength Rye.

Castillo Hermanos set to acquire Harvest Hill Beverage ...

The acquisition will significantly expand the U.S. presence of the family-owned ...

Talking Rain, K9s For Warriors unleash Sparkling Ice si...

Created in response to the consumer need for a mid-size pack between single serv...

Waterloo Sparkling Water Guava Berry, Ruby Red Tangerine

Waterloo Sparkling Water announced two new additions to its lineup: Guava Berry ...

Pabst launches Pabst Light Lager

Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pab...

Waterloo Sparkling Water collabs with Guy Fieri for sum...

The three flavors are the latest examples of Waterloo’s commitment to flavor art...

Ferrand Cognac unveils new packaging

Ferrand Cognac introduced new packaging for core expressions 1840 Original Formu...

Herradura Blanco

Tequila Herradura announced the U.S. launch of Herradura Blanco, a rare and hist...

Sports, recovery drinks extend market reach

With health and wellness trends continuing to prompt innovation across beverage ...

GORGIE announces Target launch

GORGIE, New York, announced their launch at 863 Target stores across the nation,...

Share a Coke on Freestyle turns to artificial intelligence

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience ...

Death Wish Coffee canned lattes

Death Wish Coffee Co. unveiled the latest addition to its robust coffee portfoli...

Advancements in plastic packaging supports rise of func...

In an evolving landscape, plastic packaging has embraced innovation to support s...

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