Fenty Beauty Opens First Concept Store in Mainland China
Fenty Beauty has opened its first standalone concept store in mainland China, marking a new phase of physical retail presence for the brand in the region. The post Fenty Beauty Opens First Concept Store in Mainland China appeared first on Global Cosmetics News.
THE WHAT? Fenty Beauty has opened its first standalone concept store in mainland China, marking a new phase of physical retail presence for the brand in the region.
THE DETAILS The store, located in Shenzhen’s MixC World MXTR Park, features interactive and immersive elements including a large try-on area, a virtual portal, and installations designed in a cyberpunk aesthetic. The space also highlights the brand’s full 50-shade foundation range and includes themed product experiences like blind boxes.
This marks Fenty Beauty’s first direct retail footprint in China following its official entry into the market via Sephora in 2024. The move aligns with broader trends of international beauty brands deepening their presence in Tier 1 Chinese cities through localized experiential retail formats.
THE WHY? The opening signals Fenty Beauty’s strategic investment in the Chinese market through branded retail spaces, offering more control over customer engagement and product education. For the wider cosmetics industry, it reflects the ongoing importance of in-person, immersive beauty retail in China — particularly as consumers continue to seek both inclusive product ranges and digital-meets-physical brand experiences.
Source: Jing Daily
The post Fenty Beauty Opens First Concept Store in Mainland China appeared first on Global Cosmetics News.
