Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better
Tower 28 has apologized for claiming its new SOS FaceGuard SPF 30 Mineral Sunscreen has a universal tint and leaves no white cast after cosmetic chemists and influencers, including Julian Sass, Aba Asante and Monica Ravichandran, pointed out the claims didn’t live up to application. In a statement ... The post Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better appeared first on Beauty Independent.
Tower 28 has apologized for claiming its new SOS FaceGuard SPF 30 Mineral Sunscreen has a universal tint and leaves no white cast after cosmetic chemists and influencers, including Julian Sass, Aba Asante and Monica Ravichandran, pointed out the claims didn’t live up to application.
In a statement
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The post Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better appeared first on Beauty Independent.
