“Our vision is to hit EUR 1 billion in sales,” says Weleda CEO Tina Müller
Swiss-headquartered organic beauty major Weleda wants to build out and modernize, largely through digitalization to engage with younger consumers and a strong NPD push into premium, its CEO says. Last year, the 100-year old brand generated close to EUR 500 million in sales, but CEO Tina Müller – onboarded in 2023 after a six-year tenure leading German retail major Douglas – had bigger plans. Speaking to Premium Beauty News at Shoptalk Europe 2025 in Barcelona, Spain, last week, Tina Müller... - Companies & industry
Swiss-headquartered organic beauty major Weleda wants to build out and modernize, largely through digitalization to engage with younger consumers and a strong NPD push into premium, its CEO says. Last year, the 100-year old brand generated close to EUR 500 million in sales, but CEO Tina Müller – onboarded in 2023 after a six-year tenure leading German retail major Douglas – had bigger plans.
Speaking to Premium Beauty News at Shoptalk Europe 2025 in Barcelona, Spain, last week, Tina Müller...
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Companies & industry
