The Business of Fashion

Fashion’s New PR Playbook for India

Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.

Jun 3, 2025 - 11:10
 0
Fashion’s New PR Playbook for India
Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.
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