Direct Bookings Surge in UK Hospitality Sector: A Shift from OTAs
A new study by BestBookDirect.com shows that direct bookings are showing robust growth in the UK hospitality sector, with an average annual growth of 7%. This trend is primarily driven by brand loyalty, ease of use, and the perceived quality of information on provider websites, as opposed to Online Travel Agents (OTAs).
A new study by BestBookDirect.com shows that direct bookings are showing robust growth in the UK hospitality sector, with an average annual growth of 7%. This trend is primarily driven by brand loyalty, ease of use, and the perceived quality of information on provider websites, as opposed to Online Travel Agents (OTAs).
