UK Travelers Pivot to Hotel Websites for Best Deals: A Shift in Price Perception
Latest research indicates a significant shift in consumer behavior in the UK hotel industry. Findings from BVA BDRC’s Hotel Guest Survey (HGS) suggest that travelers increasingly view hotel&branded websites as the most reliable source for the best rates, a position previously dominated by online travel agencies (OTAs).
Latest research indicates a significant shift in consumer behavior in the UK hotel industry. Findings from BVA BDRC’s Hotel Guest Survey (HGS) suggest that travelers increasingly view hotel&branded websites as the most reliable source for the best rates, a position previously dominated by online travel agencies (OTAs).
