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Diageo swaps Cîroc US ownership for LeBron James-backed tequila

The spirits maker is offloading the vodka brand following its negative association with Sean “Diddy” Combs.

Apr 8, 2025 - 16:33
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Diageo swaps Cîroc US ownership for LeBron James-backed tequila

The spirits maker is offloading the vodka brand following its negative association with Sean “Diddy” Combs.

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