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DCT and Rotana Unveil Summer Campaign to Drive Regional Tourism
Building on the strategic collaboration announced at Arabian Travel Market 2025, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana, the Middle East’s leading hospitality company, have now unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC.
Building on the strategic collaboration announced at Arabian Travel Market 2025, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana, the Middle East’s leading hospitality company, have now unveiled the first phase of their joint initiative to boost summer tourism to the emirate.
This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC.
