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Dark Social is Changing Hospitality B2B Sales – Here’s How to Keep Up
Attribution used to be simple. A prospect clicked an ad, landed on a website, and converted. Marketers could draw a straight line from lead to sale. But today? That line has turned into a messy, untrackable web of interactions across dark social cha...
Attribution used to be simple. A prospect clicked an ad, landed on a website, and converted. Marketers could draw a straight line from lead to sale. But today? That line has turned into a messy, untrackable web of interactions across dark social cha...
