Crocs expands UK presence with first London outlet store this year

Crocs is set to launch its first-ever London outlet store later this year at London Designer Outlet (LDO) in Wembley Park.

The global footwear brand has signed a five-year lease for a 1,456sq ft unit, joining a growing line-up of fashion and lifestyle retailers at the capital’s outlet centre.

The new store will offer Crocs’ full range of casual footwear for adults and kids, including its clogs, sandals and trend-led styles. Shoppers will also be able to customise their footwear with a wide selection of Jibbitz charms.

Crocs’ arrival follows the recent openings of French Connection, Rituals and Miniso, as LDO continues to evolve its offer to meet demand from a young, brand-conscious shopper base. Those under 44 accounted for more than half of LDO’s total spend over the past year.

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Quintain retail director Matt Slade said: “Crocs is a globally recognised brand that taps into the huge footwear trend amongst the dynamic, young and brand-savvy shopper demographic that we see here.

“LDO sits immediately within the buzz of London’s fast-growing, vibrant new neighbourhood with a diverse multi-generational audience and international students on the Wembley Park doorstep, while enjoying year-round high footfall driven by its iconic location next to the Wembley Stadium and excellent connectivity with London and commuter hubs.

“As a must-have and innovative brand, Crocs strengthens our position as London’s haven for shoppers seeking on-trend, premium footwear and trainers at affordable prices.”

LDO welcomes 16.4 million visitors a year and is managed by outlet specialist Multi-Realm.

Crocs posted record full-year sales of £3.2bn back in February, driven by robust direct-to-consumer growth and continued popularity among Gen Z shoppers.

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