Compass Box unveils Hedonism 2025 with Argentine artist Sofia Bonati

In a meeting of whisky and art, Compass Box has unveiled its second annual release of Hedonism, the blended grain whisky first launched in 2000. This year’s edition features label artwork by Argentine artist Sofia Bonati, continuing the brand’s tradition of collaborating with female artists to reinterpret the original Hedonism woman. The post Compass Box unveils Hedonism 2025 with Argentine artist Sofia Bonati appeared first on The Drinks Business.

Mar 7, 2025 - 12:55
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Compass Box unveils Hedonism 2025 with Argentine artist Sofia Bonati
In a meeting of whisky and art, Compass Box has unveiled its second annual release of Hedonism, the blended grain whisky first launched in 2000. A bottle of Compass-Box-Hedonism-2025 This year’s edition features label artwork by Argentine artist Sofia Bonati, continuing the brand’s tradition of collaborating with female artists to reinterpret the original Hedonism woman. Once the defining core expression in Compass Box’s range, Hedonism transitioned to a limited-edition annual release in 2024 following its discontinuation as a permanent offering. The 2025 release builds upon last year’s reimagining when Scottish artist Stephanie Rew lent her gilded, Renaissance-inspired vision to the label. Now, Bonati’s work takes centre stage, bringing a vibrancy of colour and intricate detail that reflect both the whisky’s character and her signature artistic style. Michael Stephenson, assistant whiskymaker at Compass Box, commented: “The way that Sofia has captured the essence of the original Hedonism woman in her own style is incredible. She represented the unique elements of this edition’s recipe and taste profile through colour that really draws the eye. I can’t wait to see this out in the world and for people to taste it.” The 2025 edition of Hedonism is composed of single-grain whisky from the Cameronbridge Distillery, which has undergone a two-year finishing period in a first-fill Marsala barrique. The result is a complex yet harmonious whisky offering notes of caramel, peach purée, cocoa, pear, chocolate mousse and nutmeg custard, finishing with a flourish of white grapes, Fuji apple and vanilla. With an ABV of 46%, the whisky is recommended alongside parmesan, Pastel de Nata, dried apricots, or salted caramel pots de crème, an indulgent pairing for those with an appreciation for both texture and flavour.

A collector’s release

Limited to 9,912 bottles, Hedonism 2025 will be available at an RRP of £85 (US$107). James Saxon, whisky-making director for Compass Box, noted: “One of the exciting things about Hedonism becoming a limited annual release is that we not only get to collaborate with a different artist each year to put a new stamp on the label, but it also gives us the opportunity to explore a twist on the whisky itself. The 2025 release is unmistakably Hedonism in style and texture, but with the addition of one ex-Marsala barrique and some casks of previous batches, we push the flavours into new territories.”

A time of transition for Compass Box

Beyond Hedonism, Compass Box has been undergoing significant changes. In September, the brand reshaped its core range with two new expressions following the departure of founder John Glaser in early 2024. Further change is on the horizon, with the forthcoming retirement of chairman Dr Alan Rutherford OBE on 31 March 2025. Brockmans Gin founder Neil Everitt is set to take over the role, ushering in a new era for the boundary-pushing Scotch whisky house. As Compass Box continues to blend innovation with artistry, Hedonism 2025 stands as a testament to its commitment to both whisky-making and creative collaboration, offering whisky lovers a sensorial and visual delight.