Commercial Alignment: The Buzzword We Throw Around When We Don’t Want to Talk to Each Other
Let’s call it out: Every time a hotel says, “We need better commercial alignment,” what they really mean is: “We don’t talk to each other, and it’s getting awkward.” Sales is over here chasing volume. Marketing is launching a “Weekday Rekindle Roman...
Let’s call it out: Every time a hotel says, “We need better commercial alignment,” what they really mean is: “We don’t talk to each other, and it’s getting awkward.” Sales is over here chasing volume. Marketing is launching a “Weekday Rekindle Roman...
