Coffee and tea trends: Gen Z demands pick-me-ups with functional benefits

Consumers are demanding more out of their favorite pick-me-ups, as younger consumers turn to cold coffees infused with medicinal mushrooms for a functional lift and tea refreshers for caffeine moderation and immune support.

Apr 3, 2025 - 15:35
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Coffee and tea trends: Gen Z demands pick-me-ups with functional benefits
Consumers are demanding more out of their favorite pick-me-ups, as younger consumers turn to cold coffees infused with medicinal mushrooms for a functional lift and tea refreshers for caffeine moderation and immune support.