China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit
Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.
Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.
