Checking In: Squier’s Seeks to Marry Craft, Convenience with New RTDs

That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.

Mar 25, 2025 - 17:14
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Checking In: Squier’s Seeks to Marry Craft, Convenience with New RTDs
That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.