Can Toteme’s new vision for luxury win over China?

The Scandi brand is opening its first Chinese flagship in Beijing. CEO Johanna Sjöberg explains how the brand is outpacing a tough market with its contemporary approach to luxury.

Mar 27, 2025 - 06:37
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Can Toteme’s new vision for luxury win over China?
The Scandi brand is opening its first Chinese flagship in Beijing. CEO Johanna Sjöberg explains how the brand is outpacing a tough market with its contemporary approach to luxury.