Can brands like Veja help preserve the Amazon?

By paying a premium for wild rubber, Veja hopes to incentivise producers to keep the forest standing. But money alone doesn’t solve the problem.

Jun 19, 2025 - 11:15
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Can brands like Veja help preserve the Amazon?
By paying a premium for wild rubber, Veja hopes to incentivise producers to keep the forest standing. But money alone doesn’t solve the problem.