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Can athletes help athleisure brands win over the boys?

Lululemon has tapped F1’s Lewis Hamilton, while Alo Yoga is recruiting NBA and NFL players. Here’s why top male athletes are partnering with athleisure brands.

Mar 5, 2025 - 06:35
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Can athletes help athleisure brands win over the boys?
Lululemon has tapped F1’s Lewis Hamilton, while Alo Yoga is recruiting NBA and NFL players. Here’s why top male athletes are partnering with athleisure brands.
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