Can A ‘Big Tobacco’ Giant Be the New Face of Better-For-You Beverages?

As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the 123-year-old multinational nicotine producer, has been placing bets on the better-for-you, functional food and beverage sector

Jun 4, 2025 - 23:15
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Can A ‘Big Tobacco’ Giant Be the New Face of Better-For-You Beverages?
As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the 123-year-old multinational nicotine producer, has been placing bets on the better-for-you, functional food and beverage sector