Taste Radio: Outsmarting Big Food: How Mason Dixie Wins With Integrity
Ayeshah Abuelhiga, the founder and CEO of Mason Dixie Foods, shares how she's taking on the legacy CPG heavyweights by building a bold, next-generation frozen food brand. She dives into how the company harnesses consumer insights, rigorous cost discipline and category whitespace to expand and how Mason Dixie is reshaping the definition of “natural” for modern shoppers.
Ayeshah Abuelhiga, the founder and CEO of Mason Dixie Foods, shares how she's taking on the legacy CPG heavyweights by building a bold, next-generation frozen food brand. She dives into how the company harnesses consumer insights, rigorous cost discipline and category whitespace to expand and how Mason Dixie is reshaping the definition of “natural” for modern shoppers.
