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Booking.com’s 2025 Research Reveals Growing Traveler Awareness of Tourism Impact on Communities Both at Home and Abroad
Since first conducting research on consumer attitudes about traveling more sustainably in 2016, Booking.com has since surveyed nearly 230,000 travelers in 35 markets. The latest data from 2025 shows a shift in traveler perceptions of what sustainabi...
Since first conducting research on consumer attitudes about traveling more sustainably in 2016, Booking.com has since surveyed nearly 230,000 travelers in 35 markets. The latest data from 2025 shows a shift in traveler perceptions of what sustainabi...
