BODYARMOR Sports Drink unveils refreshed visual identity
BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.