Beyond the brand: why luxury travel is more about meaning than price
Luxury used to be defined by price tags, logos, and five-star ratings. But in today’s travel world, wealth alone is no longer the passport to a truly luxurious experience. For a new generation of travellers—across all age groups—luxury isn’t about what you spend, but what you feel.
Luxury used to be defined by price tags, logos, and five-star ratings. But in today’s travel world, wealth alone is no longer the passport to a truly luxurious experience. For a new generation of travellers—across all age groups—luxury isn’t about what you spend, but what you feel.
