Beer Distributors Love Alani Nu, But Could They Soon Lose It?

93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of the energy and protein drink brand in February opens the door for a distribution shakeup.

Jun 24, 2025 - 14:05
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Beer Distributors Love Alani Nu, But Could They Soon Lose It?
93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of the energy and protein drink brand in February opens the door for a distribution shakeup.