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Authentic Announces Partnership with Gardiner Bros to Reintroduce Sperry in the UK and Ireland
Credits: Authentic Brands Authentic Brands Group (Authentic), a global brand development and licensing platform, today announces a new partnership with Gardiner Bros (Gardiners) for Sperry. Gardiners is one of the UK’s leading distributors of global footwear and apparel brands and will serve as the official distributor of Sperry footwear for men and women across the UK and Ireland. “We’re proud to partner with Gardiners to introduce more consumers to Sperry’s storied heritage,” said Henry Stupp President, Lifestyle & Entertainment, EMEIA at Authentic. “With their deep expertise in distribution and strong retail relationships, Gardiner is the ideal partner to accelerate Sperry’s growth in these key markets, bringing signature styles, like the iconic original boat shoe, to a new generation of consumers.” Sperry has long been recognized in the UK and Ireland as a brand with rich heritage and timeless appeal. This partnership reintroduces the brand to a market where it holds strong awareness and affinity, supporting Sperry’s ongoing global expansion while embracing modern designs and innovations. Credits: Authentic Brands “We’re excited to partner with Authentic on Sperry, the original and iconic boat shoe brand,” said Ben Gardiner, Chief Product Officer at Gardiner Bros. “Boat shoes are having a real resurgence, and we look forward to reintroducing timeless silhouettes alongside fresh new styles to customers in the UK and Ireland.” “With its rich history and growing cultural relevance, Sperry is a strong addition to our portfolio, and we’re excited to build on its success in these markets,” said Emma Jefferies, Head of Brand Marketing at Gardiner Bros. Sperry’s footwear collections, including its iconic boat shoes and new seasonal assortments, will be available at select retailers and online at sperrytopsider.co.uk. Credits: Authentic Brands
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announces a new partnership with Gardiner Bros (Gardiners) for Sperry. Gardiners is one of the UK’s leading distributors of global footwear and apparel brands and will serve as the official distributor of Sperry footwear for men and women across the UK and Ireland.
“We’re proud to partner with Gardiners to introduce more consumers to Sperry’s storied heritage,” said Henry Stupp President, Lifestyle & Entertainment, EMEIA at Authentic. “With their deep expertise in distribution and strong retail relationships, Gardiner is the ideal partner to accelerate Sperry’s growth in these key markets, bringing signature styles, like the iconic original boat shoe, to a new generation of consumers.”
Sperry has long been recognized in the UK and Ireland as a brand with rich heritage and timeless appeal. This partnership reintroduces the brand to a market where it holds strong awareness and affinity, supporting Sperry’s ongoing global expansion while embracing modern designs and innovations.
“We’re excited to partner with Authentic on Sperry, the original and iconic boat shoe brand,” said Ben Gardiner, Chief Product Officer at Gardiner Bros. “Boat shoes are having a real resurgence, and we look forward to reintroducing timeless silhouettes alongside fresh new styles to customers in the UK and Ireland.”
“With its rich history and growing cultural relevance, Sperry is a strong addition to our portfolio, and we’re excited to build on its success in these markets,” said Emma Jefferies, Head of Brand Marketing at Gardiner Bros.
Sperry’s footwear collections, including its iconic boat shoes and new seasonal assortments, will be available at select retailers and online at sperrytopsider.co.uk.
