67 Pall Mall to open in Shanghai
Private members' club 67 Pall Mall has revealed plans to open its first outpost in Mainland China. Nimmi Malhotra gets the lowdown from founder and CEO Grant Ashton. The post 67 Pall Mall to open in Shanghai appeared first on The Drinks Business.
Private members' club 67 Pall Mall has revealed plans to open its first outpost in Mainland China. Nimmi Malhotra gets the lowdown from founder and CEO Grant Ashton.
The club is expanding its footprint in Asia with the launch announcement of its first Mainland Chinese outpost in Shanghai.
Housed in a 100-year-old French Renaissance-style garden mansion located in the upmarket Xuhui District, also known as 'West Bund', the Shanghai outpost will be considerably different from the first Asian club in Singapore.
“In terms of architecture, it’s closer to Beaune, partly because it’s in the French Concession area,” founder and CEO Grant Ashton told db. The French Concession district in Shanghai is known for European-style architecture; tree-lined avenues provide a fitting backdrop for the club.
Spanning 1,330 square metres, the Grand Mansion is a multi-storey house which will undergo extensive renovations to accommodate classic 67 Pall Mall features of a Grand Salon; Champagne bar and a wine library similar to London; extensive spirits selection from whiskies to baiju; and multiple private rooms in keeping with “the nature of dining in China”. Unlike Singapore and Melbourne, though, the Shanghai venue will not feature a wine tower.
Renovations are scheduled to begin shortly, with an anticipated opening date in 2026. “I am very confident it will be mid-2026,” Ashton revealed.
The Grand Mansion, built in 1925, is also a former diplomatic landmark that has hosted dignitaries such as US President Richard Nixon and former President of the Philippines Gloria Macapagal Arroyo.
The announcement comes amid shifting consumption patterns in China. Consumers are spending less on wine, while long-established F&B venues like 3-Michelin-starred Ultraviolet and Ombra, among others, closed in 2025 following a series of closures in 2024. But Ashton remains optimistic.
“We are finding that it is the middle-range restaurants that are getting squeezed out now. The extreme ends of the casual and premium hospitality market are faring well,” Ashton said.
“Having said that, in a city of 22 million, the Shanghai club will be capped at only 1,500 members - and we're confident of our offering will present something new and exciting for the Shanghai wine lover.”
Membership for the Shanghai club opens today, while the Equity Life membership opened a few weeks ago.
The pre-opening fee is set at CNY14,000 (£1,445) with no joining fees. The cost will rise to CNY50,000 (£5,161) post-opening, with an annual fee of CNY25,000 (£2,580).
“We're doing a different model here,” Ashton explained. “Because the import taxes are so high, we are going to do a much higher membership fee than Singapore and minimal margin on the wine.”
The wine list will feature 5,000 wines from 40 countries, 1,000 of which will be available by the glass. The club will also serve as a platform for promoting Chinese wines – part of a broader strategy to support the local wine industry.
67 Pall Mall introduced a selection of Chinese wines at its London and Singapore locations in collaboration with Wynn’s Signature Chinese Wine Awards. In Hong Kong SAR, the bar residency programme curates a dedicated list of 67 select Chinese wine labels, a launch which was a huge success. The Shanghai outpost is primed to offer an extensive list of Chinese wines and support the local wine industry.
“The world is taking notice of the prowess of Chinese wine, and 67 Pall Mall is perfectly positioned to advocate for China’s rise as a globally recognised wine region.” Says Richard Hemming MW, 67 Pall Mall’s head of wine, Asia.
The Shanghai list will be complemented by a menu featuring Chinese cuisine alongside classics from the European and Singapore Clubs
Ashton added: “The members will be paying more, but they will have access to what I would argue to be the best commercial collection of Chinese and foreign wine in China.”
This year marks 67 Pall Mall’s 10th anniversary since its London debut. The brand now counts clubs in Singapore and Verbier, with future openings planned in Melbourne, Beaune and Bordeaux.
“We plan to open 67 Pall Mall in 12 cities by 2030,” Ashton revealed. His operating mantra: “Exploring the world of wine, one city at a time.”
The club is expanding its footprint in Asia with the launch announcement of its first Mainland Chinese outpost in Shanghai.
Housed in a 100-year-old French Renaissance-style garden mansion located in the upmarket Xuhui District, also known as 'West Bund', the Shanghai outpost will be considerably different from the first Asian club in Singapore.
“In terms of architecture, it’s closer to Beaune, partly because it’s in the French Concession area,” founder and CEO Grant Ashton told db. The French Concession district in Shanghai is known for European-style architecture; tree-lined avenues provide a fitting backdrop for the club.
Spanning 1,330 square metres, the Grand Mansion is a multi-storey house which will undergo extensive renovations to accommodate classic 67 Pall Mall features of a Grand Salon; Champagne bar and a wine library similar to London; extensive spirits selection from whiskies to baiju; and multiple private rooms in keeping with “the nature of dining in China”. Unlike Singapore and Melbourne, though, the Shanghai venue will not feature a wine tower.
Renovations are scheduled to begin shortly, with an anticipated opening date in 2026. “I am very confident it will be mid-2026,” Ashton revealed.
The Grand Mansion, built in 1925, is also a former diplomatic landmark that has hosted dignitaries such as US President Richard Nixon and former President of the Philippines Gloria Macapagal Arroyo.
The announcement comes amid shifting consumption patterns in China. Consumers are spending less on wine, while long-established F&B venues like 3-Michelin-starred Ultraviolet and Ombra, among others, closed in 2025 following a series of closures in 2024. But Ashton remains optimistic.
“We are finding that it is the middle-range restaurants that are getting squeezed out now. The extreme ends of the casual and premium hospitality market are faring well,” Ashton said.
“Having said that, in a city of 22 million, the Shanghai club will be capped at only 1,500 members - and we're confident of our offering will present something new and exciting for the Shanghai wine lover.”
Membership for the Shanghai club opens today, while the Equity Life membership opened a few weeks ago.
The pre-opening fee is set at CNY14,000 (£1,445) with no joining fees. The cost will rise to CNY50,000 (£5,161) post-opening, with an annual fee of CNY25,000 (£2,580).
“We're doing a different model here,” Ashton explained. “Because the import taxes are so high, we are going to do a much higher membership fee than Singapore and minimal margin on the wine.”
The wine list will feature 5,000 wines from 40 countries, 1,000 of which will be available by the glass. The club will also serve as a platform for promoting Chinese wines – part of a broader strategy to support the local wine industry.
67 Pall Mall introduced a selection of Chinese wines at its London and Singapore locations in collaboration with Wynn’s Signature Chinese Wine Awards. In Hong Kong SAR, the bar residency programme curates a dedicated list of 67 select Chinese wine labels, a launch which was a huge success. The Shanghai outpost is primed to offer an extensive list of Chinese wines and support the local wine industry.
“The world is taking notice of the prowess of Chinese wine, and 67 Pall Mall is perfectly positioned to advocate for China’s rise as a globally recognised wine region.” Says Richard Hemming MW, 67 Pall Mall’s head of wine, Asia.
The Shanghai list will be complemented by a menu featuring Chinese cuisine alongside classics from the European and Singapore Clubs
Ashton added: “The members will be paying more, but they will have access to what I would argue to be the best commercial collection of Chinese and foreign wine in China.”
This year marks 67 Pall Mall’s 10th anniversary since its London debut. The brand now counts clubs in Singapore and Verbier, with future openings planned in Melbourne, Beaune and Bordeaux.
“We plan to open 67 Pall Mall in 12 cities by 2030,” Ashton revealed. His operating mantra: “Exploring the world of wine, one city at a time.” 
