Zalando’s Q1 revenue beats forecasts as active customers hit new high
Zalando has posted a solid performance for Q1 2025, reporting growth in both its business-to-consumer (B2C) and business-to-business (B2B) segments.
Zalando has posted a solid performance for Q1 2025, reporting growth in both its business-to-consumer (B2C) and business-to-business (B2B) segments.
For the first quarter, the German ecommerce giant’s gross merchandise volume (GMV) increased by 6.5% to €3.5b, while revenue grew 7.9% to €2.4b. Adjusted EBIT for the period rose to €46.7m, with a margin increase of 0.7 percentage points to 1.9%.
The company highlighted strong B2C momentum, driven by successful end-of-season sales and a strong start to the spring/summer season.
Active customers reached 52.4m, up by 2.9m compared to the same period last year. Zalando also saw positive results from its upgraded loyalty program, Zalando Plus, which is now live in 13 markets, with over 15% of customers enrolled.
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In its B2B arm, the business saw an 11.6% increase in revenue to €240m, driven by the growth of its ZEOS fulfilment services.
This includes partnerships such as the recent selection of ZEOS as TikTok Shop’s preferred logistics partner for fashion and lifestyle merchants in Germany, France, and Italy.
Zalando’s co-CEO, David Schroeder said: “Our ecosystem strategy is progressing well, and customers and partners are embracing our expanding offerings. In B2C, we saw accelerated growth, driven by our successful end-of-season sale and a strong start to the spring/summer season. In B2B, we’re seeing continued double-digit growth, with a focus on advancing ZEOS.”
As a result, the retailer has also confirmed its full-year guidance for 2025, expecting GMV and revenue growth of 4% to 9%, and adjusted EBIT in the range of €530m to €590m.
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