Trends in the USA: A spotlight on the world's biggest fragrance market
The USA fragrance market – the biggest in the world – is growing and shifting as brands innovate beyond the perfume bottle to engage with consumers, says The Benchmarking Company. This year, the worldwide fragrance market was set to generate revenues of EUR 54.6 billion (USD 62.11 billion), according to Statista, with a 3.31% CAGR growth predicted over the next five years (2025-2030). The US held the lion's share of the global fragrance market, forecast to pull in revenues of EUR 7.9... - Markets & trends / A la une, North America
The USA fragrance market – the biggest in the world – is growing and shifting as brands innovate beyond the perfume bottle to engage with consumers, says The Benchmarking Company.
This year, the worldwide fragrance market was set to generate revenues of EUR 54.6 billion (USD 62.11 billion), according to Statista, with a 3.31% CAGR growth predicted over the next five years (2025-2030). The US held the lion's share of the global fragrance market, forecast to pull in revenues of EUR 7.9...
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Markets & trends
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A la une,
North America
