World-first study reveals music can cause 8% spending boost for businesses

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Music technology company Audoo, has partnered with GEMA, the German performing rights society, to launch a world-first ‘Music Impact Study ’ to quantify the commercial value of background music in gastronomy and retail spaces using accurately tracked data. The pioneering study powered by GEMA assesses that background music is an economic factor that can be measured scientifically. […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

Mar 12, 2025 - 11:48
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World-first study reveals music can cause 8% spending boost for businesses

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

Music technology company Audoo, has partnered with GEMA, the German performing rights society, to launch a world-first ‘Music Impact Study ’ to quantify the commercial value of background music in gastronomy and retail spaces using accurately tracked data. The pioneering study powered by GEMA assesses that background music is an economic factor that can be measured scientifically. […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News