Wild Idol plans summer takeover

Naturally alcohol-free sparkling wine Wild Idol will take centre stage at some of the most prestigious events and destinations in the UK this summer. The post Wild Idol plans summer takeover appeared first on The Drinks Business.

May 28, 2025 - 11:15

Naturally alcohol-free sparkling wine Wild Idol will take centre stage at some of the most prestigious events and destinations in the UK this summer.

Over the coming months, Wild Idol will be served at some of the most iconic sporting and social moments, including Royal Ascot, Wimbledon, Henley Royal Regatta, Cheltenham, Newbury Racecourse and Lord’s Cricket Ground. Its presence at these high-profile events reflects the growing demand for premium, alcohol-free offerings in luxury hospitality settings. Meanwhile, the drink will also take pride of place behind the bar at some luxurious on-trade establishments this summer, including Coworth Park in Ascot where guests can enjoy a Wild Idol Rosé and croquet offering, including a croquet lawn booking, a bottle of Wild Idol Rosé, and an al fresco lunch on the estate. In London, Wild Idol is available across many sun-drenched rooftops and terraces including the new Golden Hours terrace at Japanese restaurant CLAP in Knightsbridge, and Lucky Cat by Gordon Ramsay, where guests can enjoy expertly crafted alcohol-free cocktails paired with light bites.

Spritz serves

The versatility of this alcohol-free sparkling will also be showcased in exclusive spritz serves across leading hotels and restaurants at destinations such as The Dorchester, The PIG Hotels and Chewton Glen, alongside being available by the bottle and glass. "We’re proud to see Wild Idol at the heart of the summer season’s most iconic moments," says CEO Paul Beavis. "As the demand for premium, alcohol-free choices continues to grow, we’re thrilled to offer a sparkling alternative that not only delivers exceptional quality but also aligns perfectly with the elevated experiences our partners are renowned for." Crafted by a team of English winemakers from a superior blend of grapes and made using traditional winemaking techniques, Wild Idol is naturally alcohol-free, meaning there's nothing to remove, and minimal handling is required. Vegan and gluten-free, it's available in two expressions - White and Rosé - and in a range of formats including magnums, bottles and half bottles. Wild Idol Sparkling Rosé is a delicate, fruit-forward drink with aromas of bright grapefruit and baked stone fruits giving way to flavours of gooseberry, rhubarb and vanilla. Wild Idol Sparkling White on the other hand has a fresh scent of green apple and lime zest evolving into green, garden notes.