US’ Rocky Brands to hike prices in Q2, cut China sourcing amid tariffs

Rocky Brands plans to raise footwear prices in Q2 to offset new US tariffs and is accelerating its shift from Chinese sourcing to facilities in Dominican Republic and Puerto Rico. Q1 net sales rose 1.1 per cent YoY to $114.1 million, with retail sales up 20.4 per cent. Net income more than doubled to $4.9 million. Gross margin rose to 41.2 per cent, driven by stronger wholesale and retail performance.

May 1, 2025 - 13:13
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US’ Rocky Brands to hike prices in Q2, cut China sourcing amid tariffs
Rocky Brands plans to raise footwear prices in Q2 to offset new US tariffs and is accelerating its shift from Chinese sourcing to facilities in Dominican Republic and Puerto Rico. Q1 net sales rose 1.1 per cent YoY to $114.1 million, with retail sales up 20.4 per cent. Net income more than doubled to $4.9 million. Gross margin rose to 41.2 per cent, driven by stronger wholesale and retail performance.