U.S. Mass Beauty Sales Outpace Prestige in Q1, Circana Reports
U.S. mass beauty sales saw stronger year-on-year growth in Q1 2025 compared to prestige beauty, according to the latest Circana data. The post U.S. Mass Beauty Sales Outpace Prestige in Q1, Circana Reports appeared first on Global Cosmetics News.
THE WHAT? U.S. mass beauty sales saw stronger year-on-year growth in Q1 2025 compared to prestige beauty, according to the latest Circana data.
THE DETAILS Mass beauty sales in the U.S. climbed 4% for the first quarter of 2025, outpacing the prestige category, which remained flat during the same period. While makeup and skincare segments in prestige beauty held steady, the fragrance and hair categories showed signs of a slowdown. In contrast, mass market beauty continued to perform, bolstered by accessible price points and value-driven consumer behavior. The data reflects sales across major retailers and mass channels tracked by Circana, formerly IRI and NPD Group.
THE WHY? The figures highlight a shift in consumer priorities as shoppers become increasingly price-conscious amid economic uncertainty. The relative strength of mass beauty suggests growing consumer preference for affordable alternatives, challenging prestige brands to prove added value beyond premium pricing.
Source: globenewswire
The post U.S. Mass Beauty Sales Outpace Prestige in Q1, Circana Reports appeared first on Global Cosmetics News.
