Sephora Teams Up with Makeup by Mario for Exclusive Artistry Content Series

Sephora has partnered with Makeup by Mario to launch exclusive artistry-focused content, aimed at educating and inspiring beauty enthusiasts across Asia. The post Sephora Teams Up with Makeup by Mario for Exclusive Artistry Content Series appeared first on Global Cosmetics News.

May 21, 2025 - 06:45
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Sephora Teams Up with Makeup by Mario for Exclusive Artistry Content Series

THE WHAT? Sephora has partnered with Makeup by Mario to launch exclusive artistry-focused content, aimed at educating and inspiring beauty enthusiasts across Asia.

THE DETAILS The collaboration features a limited-edition educational content series with Mario Dedivanovic, the celebrity makeup artist and founder of Makeup by Mario. Hosted on Sephora’s digital platforms across Southeast Asia and Oceania, the series showcases pro makeup techniques using the brand’s hero products such as the SoftSculpt™ Transforming Skin Enhancer and Master Mattes® Eyeshadow Palette. The launch is exclusive to Sephora and is designed to promote both the artistry behind the brand and product performance. Participating markets include Singapore, Malaysia, Thailand, Australia, and New Zealand.

THE WHY?  The partnership underscores Sephora’s commitment to leveraging high-profile brand founders to deepen customer engagement through education. As consumer demand for expert-led tutorials and credible brand stories continues to rise, Sephora is reinforcing its position as the go-to destination for prestige beauty while elevating the Makeup by Mario brand in key Asia-Pacific markets.

Source: PR Newswire


The post Sephora Teams Up with Makeup by Mario for Exclusive Artistry Content Series appeared first on Global Cosmetics News.