Ulta sees signs of improvement in Q1, but stays cautious

While beauty is generally recession-proof, executives said the category is not “immune to consumer pressure” and customers could pull back.

May 30, 2025 - 18:20
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Ulta sees signs of improvement in Q1, but stays cautious

While beauty is generally recession-proof, executives said the category is not “immune to consumer pressure” and customers could pull back.