The Very Group unveils online beauty hub amid tech overhaul

Very has unveiled its new beauty inspiration hub, consisting of a series of blog-style content to inspire customers and transform how they shop.

The launch comes after the rollout of Very’s beauty studio earlier this year, which overhauled the way shoppers experience the online retailer’s beauty range by allowing them to shop by trend, ingredient, and brand.

The beauty inspiration hub has been launched as part of the brand’s new cloud-based system, Skyscape.

The new system marks Very’s biggest ever tech revamp, involving the complete re-platforming of its technology. Set to be completed this summer, the beauty inspiration hub marks the latest part of the overhaul to be launched.

The beauty inspiration hub has been designed to help shoppers make more informed purchases and bring more of the retailer’s in-store experience to the digital world.

The Very Group chief commercial and strategy officer Sam Wright said: “We know our customers are busy and are looking for quick and easy ways to find the perfect products for them.

“Our innovative new beauty hub housed on Skyscape will allow us to give them inspirational and educational content in a convenient and easy way.

“This means customers can shop with greater confidence and more readily find the products they love.”

He continued: “The vast majority of our customers who buy from our beauty ranges also buy from other categories. However, even though brand consideration for our beauty category is up, just one in seven fashion customers shop Very’s beauty ranges.

“We hope that the launch of the inspiration hub will educate our fashion first customers on the wonderful beauty ranges we have available.”

Last month, The Very Group reported that it had returned to profit due to its “continued diligent cost control”, despite posting a drop in sales.

The company swung to a pre-tax profit of £6.1m in the 26 weeks to 28 December, up compared to a loss of £2m the year prior.

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