The 2025 Fragrance Foundation Awards

New York – June 5, 2025 – The fragrance industry’s most iconic event bowed once again at The David H. Koch Theater at Lincoln Center with The 2025 Fragrance Foundation Awards. The star-studded salute celebrated excellence and innovation in American fragrance across 19 categories from beautifully crafted scents to creative packaging. Two awards of distinction, the Hall of Fame and the Lifetime Achievement Perfumer, were awarded to Ralph Lauren, Executive Chairman and Chief Creative Officer of The Ralph Lauren Corporation, and Daniela Andrier, Master Perfumer of Givaudan, respectively, adding to the evening’s festivities. A sold-out crowd of 1000 gathered for the enchanting evening to celebrate the winners that made 2024 a spectacular year in fragrance with a guest list including fragrance founders and perfumers plus fashion designers, artists, celebrities and creators.

“This is the fragrance industry’s biggest night. It’s the one night when the fragrance community from the big, bold names to the independent creators come together to celebrate the creativity and craftsmanship of our industry, and the remarkable achievements of the people behind the scents” remarked Linda G. Levy, president of The Fragrance Foundation. “What a celebration it was from tonight’s winners who took home their coveted trophies to our illustrious honorees who have made such an indelible mark on the American fragrance industry.”

Levy added, “Honoring an American legend such as Ralph Lauren as the Hall of Fame Honoree for his incredible legacy is one of the most memorable moments in TFF USA Awards history. The emotional and creative highs of the evening were heightened to new levels through Daniela Andrier’s mastery of perfumery and storytelling that earned her the Lifetime Achievement Perfumer honor. Presenting these Awards to such esteemed icons of business and prolific perfumers at Lincoln Center only elevates fragrance to the art form that it is as it celebrates the creative artistry and sheer emotion behind them.”A hallmark of the evening was the signature scent that was created exclusively for the event by Daniela Andrier as a special celebration of the Lifetime Achievement Perfumer. Named Lincoln in June as a fragrant nod to the event and spectacular setting, the fragrance filled the lobby air of the majestic theater with notes of florals as guests arrived. There was exuberance in the air amidst the ambient scent as the fragrance industry mixed and mingled in anticipation of the grand awards ceremony that culminated with the ultimate accolades saluting the very best in fragrances, as well as, icons of the industry who have redefined American fragrance.

Daniela Andrier, Master Perfumer at Givaudan, expressed her gratitude, stating “In my work I find inspiration in the unexpected combination of colours and blending the rare with the ordinary. It is essential to avoid clichés and resist the unnecessary urge to be modern. True depth comes from humility—understanding where we come from, appreciating tradition, and recognizing the significance of culture in our craft. I am deeply passionate about crafting fragrances, and receiving this prestigious recognition from The Fragrance Foundation USA holds significant meaning for me as a perfumer.”

David Lauren, Chief Branding and Innovation Officer of the Ralph Lauren Corporation accepted the Hall of Fame Honor on behalf of Mr. Lauren. Presenters included Actress, Producer and Advocate Laverne Cox, Vera Wang, Fashion Innovator Dapper Dan, Allure and Self magazines Editor-in-Chief Jessica Cruel, and iconic brand ambassador Carolyn Murphy and model and actor Tyson Beckford, brand founders Erica Anderson and Ingrid Nilsen of The New Savant, and Jackie Aina of Forvr Mood. Celebrating fragrance at its core was this year’s artistic collaboration with cinematographer Louie Schwartzberg that magnified the essence of ingredients from florals to citrus through AI. This year’s Awards was another exciting edition that celebrated the artistry of perfumes and the artists that create them.

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