Beauty Brands Now Treat Amazon As A “Flagship, Not As An Outlet”
With previous beauty holdouts jumping on Amazon, succeeding on the giant e-tailer is taking much more precision than just creating a product detail page and waiting for sales. “Brands should think of it as a flagship, not as an outlet,” said Julianne Kur, principal at early-stage consumer investment firm ... The post Beauty Brands Now Treat Amazon As A “Flagship, Not As An Outlet” appeared first on Beauty Independent.
With previous beauty holdouts jumping on Amazon, succeeding on the giant e-tailer is taking much more precision than just creating a product detail page and waiting for sales.
“Brands should think of it as a flagship, not as an outlet,” said Julianne Kur, principal at early-stage consumer investment firm
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The post Beauty Brands Now Treat Amazon As A “Flagship, Not As An Outlet” appeared first on Beauty Independent.
