Beverage Industry

Sports, recovery drinks extend market reach

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

Apr 3, 2025 - 05:09
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Sports, recovery drinks extend market reach

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

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Herradura Blanco

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