Sojourner Acquires Lornamead Personal Care Portfolio in Strategic Carve-Out

THE WHAT? Sojourner Consumer Partners has acquired key assets of Lornamead North America, including a portfolio of well-known personal care brands such as Yardley London®, Finesse®, Aqua Net®, and Lypsyl®. The deal marks a strategic carve-out from Lornamead Group Limited and positions the business as a newly independent entity.

THE DETAILS The transaction, terms of which were not disclosed, includes ownership of several heritage beauty and personal care brands as well as a leading U.S. private label business in toothpaste and oral analgesics. The acquisition also includes Lornamead’s operational base in Tonawanda, New York. Industry veteran Emily Fong Mitchell—formerly of Colgate-Palmolive—has been appointed Vice Chair, bringing deep expertise in global personal and oral care markets. Sojourner’s investment strategy focuses on revitalising legacy consumer brands through targeted support in brand building, digital commerce, and strategic growth.

THE WHY?  As consumer interest in trusted, heritage personal care brands continues to rise, Sojourner’s acquisition signals renewed momentum for once-storied names that have long-standing consumer equity. With a focus on brand revitalisation and omni-channel growth, the move underscores a broader market trend: private equity turning its focus toward under-leveraged legacy assets in the beauty and personal care category. For Lornamead, the separation from Meiyume and injection of strategic capital sets the stage for a modern resurgence across key categories.

Source: businesswire

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