Eternal Beauty, Hermès Fragrance Distributor, Nears Hong Kong IPO
Eternal Beauty Holdings, the China-based distributor behind prestige fragrance brands such as Hermès, Van Cleef & Arpels, and Coach, has cleared its listing hearing with the Hong Kong Stock Exchange, setting the stage for an upcoming IPO. The post Eternal Beauty, Hermès Fragrance Distributor, Nears Hong Kong IPO appeared first on Global Cosmetics News.
THE WHAT? Eternal Beauty Holdings, the China-based distributor behind prestige fragrance brands such as Hermès, Van Cleef & Arpels, and Coach, has cleared its listing hearing with the Hong Kong Stock Exchange, setting the stage for an upcoming IPO.
THE DETAILS The company plans to use proceeds from the IPO to expand its portfolio of self-owned beauty brands, invest in external brand partnerships, and scale its direct-to-retail operations. Eternal Beauty’s portfolio spans 73 brands across fragrance, skincare, and color cosmetics. In FY2023, it generated revenue of RMB 1.699 billion (US$236.3 million), rising to RMB 2.083 billion (US$289.7 million) by FY2025, with fragrance contributing over 80% of total sales. The company plays a key role in the China distribution landscape, managing licensing, retail, and marketing for several high-profile international beauty names
THE WHY? Eternal Beauty’s IPO move underscores the growing clout of distribution-led beauty players in Asia’s prestige segment. With fragrance demand on the rise in China and consumers increasingly drawn to global luxury labels, Eternal Beauty is strategically positioned to capitalise on both licensing and owned-brand growth. The investment in direct-to-retail signals a shift toward margin control and deeper consumer engagement, as beauty distributors evolve from back-end players to brand builders.
Source: Jing Daily
The post Eternal Beauty, Hermès Fragrance Distributor, Nears Hong Kong IPO appeared first on Global Cosmetics News.
