Rising Aggression in OTA Pricing Strategies Affects Independent Hotels

123Compare.me's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.

May 20, 2025 - 14:35
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Rising Aggression in OTA Pricing Strategies Affects Independent Hotels
123Compare.me's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.