Q&A: Alix Boulnois on How Accor’s Digital Transformation Is Changing Hospitality

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

May 27, 2025 - 13:15
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Q&A: Alix Boulnois on How Accor’s Digital Transformation Is Changing Hospitality
Skift Take: Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

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