Puma & Salehe Bembury launch futuristic velum sneaker in Paris

Puma unveils its Velum sneaker in Paris with designer Salehe Bembury, marking their first lifestyle collaboration. The immersive launch blends nature and tech in a biomorphic space, showcasing Velum's evolution. The event opens with a private preview and public pop-up on June 25, offering 100 exclusive pairs and appearances by Bembury himself.

Jun 20, 2025 - 15:15
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Puma & Salehe Bembury launch futuristic velum sneaker in Paris
Puma unveils its Velum sneaker in Paris with designer Salehe Bembury, marking their first lifestyle collaboration. The immersive launch blends nature and tech in a biomorphic space, showcasing Velum's evolution. The event opens with a private preview and public pop-up on June 25, offering 100 exclusive pairs and appearances by Bembury himself.