Vogue Business

Post Archive Faction (PAF) is ‘not about fashion’

Co-founder Dongjoon Lim tracks PAF’s journey to becoming a $5 million brand through an approach rooted in product design rather than fashion with a capital ‘F’.

Jun 18, 2025 - 05:55
 0
Post Archive Faction (PAF) is ‘not about fashion’
Co-founder Dongjoon Lim tracks PAF’s journey to becoming a $5 million brand through an approach rooted in product design rather than fashion with a capital ‘F’.
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