Penrod’s Beach Club Returns to Nikki Beach Miami Beach for a Legendary July 4th Soirée

It’s hard to believe that it’s already time to start planning July 4th celebrations, but alas, it has arrived. This July 4th, Nikki Beach Miami Beach is turning back the clock to revive the iconic Penrod’s Beach Club, the ’80s and ’90s haute spot that redefined South Beach’s vibrant spirit. On July 4, 2025, from 12 PM to 9 PM, the legendary beach club returns to its original home at 1 Ocean Drive for a one-day celebration that promises nostalgia, high-energy vibes, and a heartfelt tribute to its founder, Jack Penrod. This is more than a party—it’s a journey through time, honoring the legacy of a visionary who transformed Miami Beach into a global destination.

Photo Credit: Nikki Beach Global

A brief history for those who are not aware of how major this comeback is—in 1984, Jack Penrod took on a bold challenge from the City of Miami Beach to restore its reputation as the American Riviera. At the time, South Beach was less glamorous than it is today. With a 40-year lease and a vision for hospitality, Jack, alongside his future wife and business partner Lucia Penrod, opened Penrod’s Beach Club in 1989. The three-story, 35,000-square-foot venue at 1 Ocean Drive became a game-changer, offering a tailgate-style sports bar, nightclub, and beach volleyball courts. Iconic events—like a man-made ski mountain in Lummus Park, a Bon Jovi beach concert, and MTV Spring Break—cemented Penrod’s as the heartbeat of South Beach.

Photo Credit: Nikki Beach Hospitality Group

Jack’s innovative marketing, including importing sand and palm trees to Northeast cities during winter, sparked a tourism boom that revitalized Miami Beach. His efforts didn’t just create a venue; they reshaped a city, turning South Beach into a global hotspot. In 1997, after the tragic loss of his daughter Nicole to a drunk driver, Jack and Lucia transformed the space into Café Nikki, a butterfly garden honoring her memory. This heartfelt tribute evolved into Nikki Beach in 1998, now a global lifestyle brand spanning 10 countries, all rooted in the ethos of “Celebrating Life.”

Jack’s contributions earned him the honor of “Jack Penrod Day” on April 17, 2012, declared by Miami-Dade County and Miami Beach. Following his passing earlier this year at 85, this July 4th event, hosted by Lucia Penrod, serves as a poignant tribute to his enduring impact.

Photo Credit: Nikki Beach Hospitality Group

Today, locals and tourists get a rare chance to step back into Jack’s world as Nikki Beach Miami Beach undergoes a full transformation to echo the look and feel of the original Penrod’s Beach Club. Expect an iconic throwback, complete with beach volleyball, live musicians, and dancers bringing the sand to life. Resident DJs will spin songs from every era Penrod’s thrived in, from synth-pop anthems to grunge classics, ensuring the dance floor stays electric. The event captures the carefree, sun-soaked energy that made Penrod’s the ultimate playground for locals, tourists, and celebrities alike.

Adding to the nostalgic allure, a special throwback menu will feature classic dishes from Penrod’s golden days. Savor conch fritters, juicy burgers, smoked fish dip, and tangy key lime pie—flavors that defined an era. Guests are also invited to bring vintage Penrod’s memorabilia—think hats, t-shirts, or mugs—for a complimentary beer, a nod to those who helped make the club a cultural cornerstone.

The return of Penrod’s Beach Club is a love letter to Nikki Beach Miami Beach’s roots and a toast to its future. Guests of all generations are invited to relive the magic of South Beach’s early days while celebrating the global legacy of Nikki Beach.

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