New Zealand Launches Certification Scheme to Unlock China Retail Market for Cosmetics
A new government-backed certification scheme now allows New Zealand cosmetics brands to sell in China’s offline retail market without animal testing. The post New Zealand Launches Certification Scheme to Unlock China Retail Market for Cosmetics appeared first on Global Cosmetics News.
THE WHAT? A new government-backed certification scheme now allows New Zealand cosmetics brands to sell in China’s offline retail market without animal testing.
THE DETAILS New Zealand has introduced a certification programme enabling cosmetics exporters to obtain a Government-issued Good Manufacturing Practice (GMP) certificate compliant with China’s regulatory standards for non-animal-tested products. Developed in partnership with International Accreditation New Zealand (IANZ) and the Ministry of Business, Innovation and Employment (MBIE), the scheme offers brands a pathway into China’s traditional retail space—previously accessible only through cross-border e-commerce channels.
To qualify, manufacturers must undergo an independent GMP audit by IANZ. Once approved, MBIE issues a compliance certificate officially recognized by Chinese authorities. Importantly, New Zealand’s domestic ban on animal testing for cosmetics remains in effect.
THE WHY? The certification removes a longstanding barrier for New Zealand’s cruelty-free beauty sector, granting physical shelf access in one of the world’s most valuable markets—estimated to be worth NZ$200 million. It marks a critical step for indie and established Kiwi brands aiming to grow their footprint in China beyond online-only sales.
Source: mbie.govt.nz
The post New Zealand Launches Certification Scheme to Unlock China Retail Market for Cosmetics appeared first on Global Cosmetics News.
