MyTheresa To Luxe: A Bold Rebrand In A Luxury Market Under Strain
In a sector strained by tariffs, fatigued by overexposure, and facing new ethical imperatives, luxury must work harder — and smarter — to retain its place not just in the consumer’s wardrobe, but in their heart.
In a sector strained by tariffs, fatigued by overexposure, and facing new ethical imperatives, luxury must work harder — and smarter — to retain its place not just in the consumer’s wardrobe, but in their heart.
