M&S bolsters third-party offer with Whistles and Hush launch
M&S has expanded its womenswear offer with the addition of Hush and Whistles to its third-party platform.
M&S has expanded its womenswear offer with the addition of Hush and Whistles to its third-party platform.
The two brands will add 300 new season styles to the ‘Brands at M&S’ platform, including an exclusive 12-piece collection from Hush.
The limited-edition range featuring the label’s best-selling barrel leg jean in leopard print will be a first for the retailer’s third-party brand launch, it said.
M&S said womenswear remains a top performing category for ‘Brands at M&S’, with sales up 18% on last year and making up 49% of total sales via the platform in the last 12 months.
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The retailer also confirmed its Nobody’s Child pop-up shops will return to its stores this season, including in an extra 28 new locations.
Some 56 of the retailer’s stores will house 500ft shop-in-shops, offering a capsule collection of 40 pieces from the brand’s SS25 collection.
M&S director of third-party brands from clothing and home Nishi Mahajan said: “Four years ago we introduced a small selection of third-party womenswear brands to M&S and today, it continues to be our best performing category.
“We’re continuing to listen and learn from our customers; we know that in womenswear, they want highly credible, fashion-led brands which complement and enhance our core offer at M&S.
“We’re confident the arrival of Hush and Whistles as well as the return of our Nobody’s Child pop-up shops, will ensure we are the destination for womenswear this season as we continue to drive style perceptions and grow market share.
“I’m particularly excited to introduce our exclusive collection with Hush, offering customers effortlessly stylish pieces that can’t be found anywhere else.”
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